Blog: Church Marketing Sucks
For most of us, we’re used to relying on the “You Are Here” indicators of new locations so that we at least have some bearing on where here is, even if we don’t know where there is. How many shopping monstrosities have you been to where you first find the welcome kiosk and look for that comforting dot to indicate you know where you are?It’s nice to know where you are.It’s even better to know why you’re here.One of the first things I do at the start of almost every meeting I conv...
It’s been more than six years since the inaugural post on Church Marketing Sucks. Some of you will hopefully find this hard to believe, but back then, one of the issues we saw constantly was churches making a fool of themselves with typos. But we had to wonder: have things really gotten better over these years? Or are churches still stuck in their mistyping ways?Luckily, almost half of you are nearly embarrassment-free! That’s 48% of respondents who say they’ve cut the typos down to pra...
Check out a live webinar with our own Cynthia Ware today on M2Live at 11:30 a.m. EDT (8:30 a.m. PDT).Cynthia Ware is a digital strategist and champion for the church. She also happens to be the executive director of our nonprofit parent, the Center for Church Communication. So we pretty much like her, and she’ll have lots of wisdom to share on this live web deal.So grab some lunch or breakfast (depending on what coast you’re on) and settle in with your laptop for some web wisdom from Ware...
Last week Rick Warren challenged any church in America to a who’s godlier contest with this tweet:“I challenge any church in America to match the spiritual maturity, godliness & commitment of any 500 members of Saddleback.”Reaction was swift and incredulous. Before the day was over he removed the tweet. He followed up with several tweets defending the idea of challenging and comparing, and replied with the explanation that, “I delete tweets when people misjudge motive. It’s a wa...
Is your church looking to hire a graphic-designing, video-editing, music-producing worship pastor? Ever thought about surveying your congregation? How about hiring a full-time webmaster or developer? These are just some of the discussions happening among the church communicators in the Church Marketing Lab.It’s a great place to ask questions, share concerns and pick the brains of other people who face the same issues you do day-in and day-out. Whether ideas or designs or practices, it’...
Yesterday we tweeted about a strange little story in Ohio where a group of strippers protested a church. It’s such a bizarre story that we couldn’t help diving in further (it seems the rest of the web couldn’t either). Here’s the story in a nutshell:Pastor Bill Dunfee and the New Beginnings Ministries church have spent every weekend for the past four years picketing Tommy George’s Foxhole strip club. They show up with bullhorns and video cameras, preaching and capturing the license ...
One of the unstated rules in the church world when creating visual communication pieces–especially when visuals call for pictures of people–is to make sure everything looks diverse. Regardless of whether or not the church has an ounce of diversity in it, it’s important to make sure every photograph has at least one black, Asian, white and Hispanic person, plus a child, teen, parent and senior. If you can include a good mix of male and female even better. A family dog is also a plus, but...
Recently, Nathan Davis recapped Echo 2010, and his big takeaway from the conference was the importance of local churches becoming better storytellers. So we thought we’d turn to you and see how you felt your churches are doing telling the story of the gospel. Here’s what you had to say:43% of you aren’t doing a great job. You’re giving it your best shot, but you just haven’t been able to find your rhythm yet. Maybe you’re struggling to understand your church’s identity, or maybe...
I’m sick and tired of looking at a box that lights up. My phone, my computer, my TV, my iPod… the list goes on. I know these have their place and are needed in today’s society, but I’m always reminded to make sure to look up at the world around us that God created. I think that mindset needs to translate into our church services, where we need to be aware of what our environment communicates during worship.In almost every church I go into, I see two screens with lyrics to the worship ...
Whether you’re a teaching pastor or a social media guru or an IT expert, you fall under the big umbrella that is church communication. And if you’re looking for a new gig, the Job Board is a great place to start. It’s the best, free place for churches to post their communication openings. Don’t believe us? Check these out:Calvary Bible Church is looking for a communication specialist.Thinking of an internship? How about a print design or video internship at Fellowship Church?JourneyCh...

